Sustainability

Sustainability has always been a part of Red Bull's DNA: This means an emphasis on dealing appropriately with our packaging and can, and on reducing our carbon emissions and energy use in their production and supply wherever possible.

Aluminium

Each of our aluminium cans is forever recyclable.

The aluminium can is one of very few food packages that can be almost completely recycled – it can even be melted down and recycled an unlimited number of times without any loss of quality. This is a decisive advantage because recycling an aluminium beverage can uses around 95% less energy compared to producing a new can.

Aluminium cans are strong and sturdy, yet light in weight, neutral in taste, compact in shape and light-proof. In addition, their efficient shape and low weight enable reduced CO₂ emissions in transport.

Production

We are committed to producing in a resource-efficient and sustainable way. Over 85% of our can production takes place within a wall-to-wall set-up across our three main sites in Austria, Switzerland, and the United States, helping to reduce transportation and environmental impact. Our facilities are equipped with the latest energy-efficient filling technologies and fully integrated recycling processes to support responsible production. We also prioritise sustainable materials, using up to 50% recycled content in our tray shrink wrap, while ensuring that 100% of our cardboard trays, pads, and displays are fully recyclable.

Transport

At Red Bull, we constantly reduce emissions by optimising transport and product cycles. The compact and lightweight aluminium can is a key factor in reducing CO₂ during transport, packaging and storage. When it comes to transport, the aluminium can is up to 20% more efficient than plastic containers and up to 40% more efficient than glass bottles. In addition, we prefer the most climate-friendly modes of transport whenever possible. Wherever feasible, transport is carried out by ship or rail. Trucks are used only if there is no other reasonable delivery option. At Red Bull, we continue to make great efforts to shift even more transport to rail and ship.

Coolers

We save energy – even with our coolers.

New Red Bull ECO Coolers contribute to a lower environmental impact through natural refrigerants, energy-efficient fans, smart temperature and light regulating devices.