Amazon’s mission is to be Earth's most customer-centric company. Our actions, goals, projects, programs, and inventions begin and end with the customer top of mind. By working together on behalf of our customers, we are building the future one innovative product, service, and idea at a time.

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. We are driven by the excitement of building technologies, inventing products, and providing services that change lives. We embrace new ways of doing things, make decisions quickly, and are not afraid to fail. We have the scope and capabilities of a large company, and the spirit and heart of a small one.

What unites all Amazonians (across teams and locations) is that we are all striving to delight our customers and make their lives easier—whoever that customer may be (e.g., consumers, business owners, content creators, employees, etc.). In pursuit of delighting customers, Amazonians have developed many products and services that have transformed the way our customers live their lives and run their businesses.

You'll also hear us say that at Amazon, it's always "Day 1." What do we mean? That our approach remains the same as it was on Amazon's very first day - to make smart, fast decisions, stay nimble, invent, and focus on delighting our customers.

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